Today country music is an established part of everyday life in
America. Yet in 1923, when the songs of unschooled white musicians
were first heard on commercial recordings, the term "country music"
was unknown, and the strong sales of early country singles surprised
the New York recording executives who derisively called them,
their makers, and their fans "hillbilly." To these promoters, the
music evoked images of rural poverty and small-town morality quite at
odds with the upwardly mobile urban Americans with whom they identified.
But the fans didn't care much for the ill-clad old geezers, authentic
though they might be, who were first offered by promoters, and it took
thirty years of interaction between music promoters, music makers,
and their fans to fabricate what came to be seen as the authentic
look and sound of country music, an image of authenticity which,
with his tragic death in 1953, became personified in the life and
work of Hank Williams.
In this engrossing account, Richard Peterson traces the institutionalization
of country music from the early days with Fiddlin' John Carson
in Atlanta—which he shows could have become the center of
country music production—using experiences from the lives and work
of many of the genre's most influential performers, including the
Carter Family, Jimmie Rodgers, Bob Wills, Gene Autry, Bill Monroe,
the Delmore Brothers, Roy Acuff, Patsy Montana, the Girls
of the Golden West, Ernest Tubb, and of course Hank Williams.
The story, set in the era of the Roaring 1920s, the Great Depression,
World War II, and postwar posperity, takes us from Atlanta and Bristol,
Tennessee, through Charlotte, Chicago, Tulsa, and on to Hollywood, New York,
and Nashville. Peterson captures the freewheeling entrepreneurial
spirit of the era, detailing the activities of the key promoters
who sculpted the emerging country music—Polk Brockman, Ralph Peer,
George Hay, J. L. Frank, and Fred Rose. Along the way, the influence of
car-maker Henry Ford and politician Joseph R. McCarthy are also noted.
Vintage photographs of this cast of character add to the lively narrative.
More than just a history of the genre, Creating Country Music
is the first exploration of authenticity in popular culture. After
discussing the meaning of the term, Peterson uses the ironic phrase
"fabricating authenticity" to highlight the fact that, for authenticity
does not refer to some clear standard from the past, but is
a reconstruction of selected elements from the past crafted to
meet the needs of the present. With this conception in mind,
Peterson concludes by showing the conditions necessary for the
continuation of country music in the twenty-first century,
- RICHARD A. PETERSON has been professor
of sociology at Vanderbilt University in Nashville since 1965. He is
the author or editor of nine books and over sixty journal articles on
the sociology of culture.